Across the news: pi-labs in action
See how pi-labs is shaping the future of AI forensics and intelligence analysis.
pi-labs: Forensics & Media Intelligence in the Age of Deepfakes
Founded in 2023, pi-labs is a fast-growing Indian cybersecurity company on a mission to secure the future against rising threats in synthetic media and AI model manipulation.Specializing in digital forensics, cyber intelligence, and advanced investigation tools, pi-labs empowers organizations to detect, analyze, and neutralize complex threats in real time.
Celeb impersonation to digital scams, how Indians are in deepfake dragnet
The article underscores the rising menace of deepfakes in India ranging from celebrity impersonation to financial fraud while showcasing the urgent need for advanced detection and governance.
Court ruling boosts acceptance of personality rights in deepfake cases
The story highlights the growing debate on personality rights in India, with the Delhi High Court addressing the unauthorized use of celebrity images. It discusses how celebrities are seeking protection against deepfakes, and how experts view personality rights as a form of intellectual property
भारत के दुश्मनों से निपटेगा अब AI | Police Expo 2025
- कैसे Deepfake जैसी टेक्नोलॉजी आपकी पहचान छीन सकती है
- Rashmika Mandanna का चेहरा अचानक रिपोर्टर पर कैसे आया?
Weaponizing Trust: How Threat Actors Use GenAI And Deepfakes To Breach Digital Security
On an April afternoon, Sarah was scrolling Instagram as she came across a familiar face. The video featured Peter Hargreaves the co-founder of UK’s biggest investment platform, Hargreaves Lansdown. The advert promoting Whatsapp communities for exclusive stock picks seemed lucrative.
Why senior citizens in India are prime targets for cybercrime, and how to stay safe
Ankush Tiwari, founder and CEO of pi-labs following scams target the elderly the most:Digital arrest: Victims trapped in fake video calls, forced into “online custody” while extorted.“These scams thrive on fear and urgency,” said Tiwari, adding, “Unlike digital natives, seniors often can’t identify deepfakes or phishing techniques. Stronger systemic protections — like real-time spam call detection and awareness drives are essential.”
ChatGPT Go: A fine line between affordability and data privacy
In the absence of AI-specific data protection laws, privacy experts observe that consumers remain vulnerable to potential misuse until upcoming regulations seek to mandate secure storage and processing of sensitive personal data within India
Denmark’s Deepfake Legislation: Bold Copyright and Digital Identity Protection
The recent legal petition filed by Aishwarya Rai and Abhishek Bachchan regarding morphed AI images and videos, where they are seeking protection of their personality rights.
Archita Phukan AKA Babydoll Archi’s Deepfake Videos: How AI Misuse Is Endangering Women’s Lives
According to a 2024 pi-labs report, deepfake cases in India have risen by 550% since 2019, with potential losses of over ₹70,000 crore this year alone. A McAfee study also revealed that 75% of Indians have come across deepfake content, with most of it targeting public figures and women.
Fighting AI with AI: This bootstrapped Pune startup is making deepfake detection easier
Recently, an individual used an AI-generated voice to impersonate US Secretary of State Marco Rubio to contact three foreign ministers and two US officials. Similar instances have also been reported in India, with many deepfake videos of celebrities and politicians, including Prime Minister Narendra Modi, circulating widely.
Celebrities who fall prey to AI deception
Deccan Chronicle : DC covered an article by pi-labs on AI deepfakes targeting prominent figures like Rashmika Mandanna, Alia Bhatt, and Sachin Tendulkar, highlighting a significant rise in digital deception.
Responsible AI in the era of deepfakes
The Statesman : Ankush Tiwari, Founder & CEO of pi-labs, spoke about holding AI to the leash, how are we as humans responsible and our responsibility with the rise of AI.
Defending the Digital Kingdom
HANS India : HANS India covers how India must build an Atmanirbhar digital ecosystem to safeguard its sovereignty and reduce risks from foreign-controlled digital infrastructure.
India to lose 70k crore in 2025 due to deepfake
ET Edge Insights : ET Edge Insights discusses and covers the report published by pi-labs on “Digital Deception Epidemic: 2024 Report on Deepfake Fraud’s Toll on India”
15 Big Ideas that will shape India in 2025
LinkedIn News India : Linkedin News India talks about how deepfake is the growing menace and the need to innovative solutions and regulatory collaborations in 2025
pi-labs at NVIDIA AI Summit 2024
The OupostAI : Ankush Tiwari, Founder & CEO, pi-labs, explains how we are building Authentify, the AI++ engine trained on datasets to detect synthetic content accurately
Role of AI in mitigating cybersecurity threats
CXOToday : The articles discuss how AI is revolutionizing cybersecurity by enhancing threat detection and providing proactive solutions against advanced cyber risks.
Jamtara 2.0 and Deepfake Fraud
Ankush Tiwari, Founder & CEO, pi-labs.ai said, “Deepfakes have moved beyond being just a technical challenge—they’ve become a serious societal issue that undermines the trust we place in the information we consume online. We need to address this on multiple levels.
Pioneering Deepfake-Proof eKYC Solutions
The Week : Coverage on pi-labs’ collaboration with Finacus Solutions to launch the world’s first deepfake-resistant eKYC solution at the Global Fintech Fest in Mumbai.
Video: Deepfake a threat to Video KYC
NDTV India : Ankush Tiwari, Founder & CEO, pi-labs, discusses the growing threat of deepfakes in Video KYC and how Authentify offers a solution to combat this emerging risk.
Governments Testing Anti-Deepfake Tech
Storyboard18 : pi-labs’ partners with various state and central agencies to deploy deepfake detection technology aiming to combat the deepfake threat.
pi-labs unveils truth behind a deepfake
The 420 : pi-labs, in collaboration with FCRF, released a detailed forensic report addressing a deepfake video, showcasing the critical role of advanced AI-driven forensic tools.
Role of Social Media in Deepfake Spread
Medium : Article discusses how social media platforms accelerate the spread of deepfakes, contributing to concerns around misinformation, identity theft, and cybersecurity.
Tech and Politics in India’s 2024 Elections
CNBC TV18 : Article explores how tech plays a pivotal role in shaping political narratives. It delves into the influence of digital platforms and challenges posed by tech in democracy.
Unmasking Deepfakes: pi-labs' Ankush Tiwari on AI-Driven Threats & Cybersecurity
In an insightful conversation with Ankush Tiwari, founder and CEO of pi-labs, we explore the world of deepfakes and cybersecurity. Ankush shares his expertise on the emerging threats of AI-driven deepfakes, their impact on various industries, and the importance of building a defensive AI stack.
From Cybersecurity to AI: How Indian Enterprises are Adapting to New Governance Risks
ndeed, the survey underscores that AI, bots, and cybersecurity have emerged as the most pressing governance risks for Indian enterprises. This shift is driven by the country’s rapid digital transformation, escalating cyber threats, and evolving regulatory frameworks. As organizations navigate an increasingly complex risk landscape, Chief Audit Executives (CAEs) are expected to move beyond traditional business process risks and broaden their audit scope to encompass emerging technological and data-related vulnerabilities.
“Innovating the Future: A Conversation with Ankush Tiwari, CEO of pi-labs”
The story highlights Ankush’s entrepreneurial journey, the inspiration behind building pi-labs